LOGOGENESI’S CODES

The LOGOGENESI Method is based on 12 codes:
1 IDEA
It is the spark, the primordial impulse, the virtual representation
that identifies the Vision, the Values ​​of the Company.
2 ORIGINALITY
It is the personal, unique and distinctive mark.
3 EXPLANATORY STATEMENT
It is the objective explanation of the elements that make up the Logo.
4 SUMMARY
It is the essence of the Logo. No lack and no excess. Not plus ultra.
5 CLARITY
It is the unequivocal understanding of the Name, the Lettering and the Symbol.
6 REPRODUCIBILITY
It is the perfect rendering of the Logo made with any printing technique,
even in the most extreme measures.
7 CONSISTENCY
It is the perfect match and harmony with the company philosophy.
8 AESTHETICS
It is the harmony and the beauty of the Logo as a whole.
9 MATHEMATICS
It is the science of perfect numbers, measurements and relationships
present in the Logo and in the wonders of Nature.
10 EMOTION
It is the ability to create sensations through the Logo.
11 SECRET
It is the hidden key that generates the unexpected.
12 STORY
It is the virtuous expression of the Logo and its ability to spread
through the narration.