The LOGOGENESI Method is based on 12 codes:
It is the spark, the primordial impulse, the virtual representation
that identifies the Vision, the Values of the Company.
It is the personal, unique and distinctive mark.
3 EXPLANATORY STATEMENT
It is the objective explanation of the elements that make up the Logo.
It is the essence of the Logo. No lack and no excess. Not plus ultra.
It is the unequivocal understanding of the Name, the Lettering and the Symbol.
It is the perfect rendering of the Logo made with any printing technique,
even in the most extreme measures.
It is the perfect match and harmony with the company philosophy.
It is the harmony and the beauty of the Logo as a whole.
It is the science of perfect numbers, measurements and relationships
present in the Logo and in the wonders of Nature.
It is the ability to create sensations through the Logo.
It is the hidden key that generates the unexpected.
It is the virtuous expression of the Logo and its ability to spread
through the narration.