FEELOGY is the union between the sensory and rational sphere.
FEEL is what we feel through the five senses,
LOGY represents logic and technology.
The Name evokes the philosophy of the company and the thread, the essence of the material and subtle conductor of thought.
The Symbol consists of five arrows,
each one different, following a circular movement which expresses the sense of speed.
The centre of the Symbol opens like the diaphragm of a lens and reveals the form of a Star, celestial guide and mirror of desires.
The name is expressed in small letters, arranged to show sensibility and the art of understanding the smallest details.
The Name is subdivided into two parts: the first is soft and communicative, the other is technical and rational.
The letter “L”, placed in the centre, is produced from number one, distinctive symbol of uniqueness and excellence.

Inventing the Name