{"id":1228,"date":"2018-02-26T09:43:36","date_gmt":"2018-02-26T09:43:36","guid":{"rendered":"https:\/\/www.sergiobianco.com\/our-principles"},"modified":"2018-03-27T18:35:37","modified_gmt":"2018-03-27T18:35:37","slug":"our-principles","status":"publish","type":"page","link":"https:\/\/www.sergiobianco.com\/en\/our-principles","title":{"rendered":"Logogenesi&#8217;s codes"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.95&#8243;][et_pb_row][et_pb_column type=&#8221;1_3&#8243;][et_pb_text _builder_version=&#8221;3.0.105&#8243; background_layout=&#8221;light&#8221;]<\/p>\n<h1>LOGOGENESI&#8217;S CODES<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.0.106&#8243; background_layout=&#8221;light&#8221;]<\/p>\n<p>The LOGOGENESI Method is based on 12 codes:<br \/>\n1 IDEA<br \/>\nIt is the spark, the primordial impulse, the virtual representation<br \/>\nthat identifies the Vision, the Values \u200b\u200bof the Company.<br \/>\n2 ORIGINALITY<br \/>\nIt is the personal, unique and distinctive mark.<br \/>\n3 EXPLANATORY STATEMENT<br \/>\nIt is the objective explanation of the elements that make up the Logo.<br \/>\n4 SUMMARY<br \/>\nIt is the essence of the Logo. No lack and no excess. Not plus ultra.<br \/>\n5 CLARITY<br \/>\nIt is the unequivocal understanding of the Name, the Lettering and the Symbol.<br \/>\n6 REPRODUCIBILITY<br \/>\nIt is the perfect rendering of the Logo made with any printing technique,<br \/>\neven in the most extreme measures.<br \/>\n7 CONSISTENCY<br \/>\nIt is the perfect match and harmony with the company philosophy.<br \/>\n8 AESTHETICS<br \/>\nIt is the harmony and the beauty of the Logo as a whole.<br \/>\n9 MATHEMATICS<br \/>\nIt is the science of perfect numbers, measurements and relationships<br \/>\npresent in the Logo and in the wonders of Nature.<br \/>\n10 EMOTION<br \/>\nIt is the ability to create sensations through the Logo.<br \/>\n11 SECRET<br \/>\nIt is the hidden key that generates the unexpected.<br \/>\n12 STORY<br \/>\nIt is the virtuous expression of the Logo and its ability to spread<br \/>\nthrough the narration.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_gallery _builder_version=&#8221;3.0.98&#8243; posts_number=&#8221;2&#8243; show_title_and_caption=&#8221;off&#8221; show_pagination=&#8221;off&#8221; gallery_ids=&#8221;180,182&#8243; fullwidth=&#8221;on&#8221; orientation=&#8221;landscape&#8221; background_layout=&#8221;light&#8221; zoom_icon_color=&#8221;#2ea3f2&#8243; hover_overlay_color=&#8221;rgba(255,255,255,0.9)&#8221; pagination_font_size_tablet=&#8221;51&#8243; pagination_line_height_tablet=&#8221;2&#8243; animation_repeat=&#8221;loop&#8221; auto=&#8221;on&#8221; animation_speed_curve=&#8221;linear&#8221; auto_speed=&#8221;3000&#8243; border_color_all=&#8221;#939393&#8243; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.95&#8243;][et_pb_row][et_pb_column type=&#8221;1_3&#8243;][et_pb_text _builder_version=&#8221;3.0.105&#8243; background_layout=&#8221;light&#8221;] LOGOGENESI&#8217;S CODES [\/et_pb_text][et_pb_text _builder_version=&#8221;3.0.106&#8243; background_layout=&#8221;light&#8221;] The LOGOGENESI Method is based on 12 codes: 1 IDEA It is the spark, the primordial impulse, the virtual representation that identifies the Vision, the Values \u200b\u200bof the Company. 2 ORIGINALITY It is the personal, unique and distinctive mark. 3 EXPLANATORY STATEMENT It is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/pages\/1228"}],"collection":[{"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":7,"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/pages\/1228\/revisions"}],"predecessor-version":[{"id":1772,"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/pages\/1228\/revisions\/1772"}],"wp:attachment":[{"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/media?parent=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}