{"id":1143,"date":"2018-02-19T20:37:17","date_gmt":"2018-02-19T20:37:17","guid":{"rendered":"https:\/\/www.sergiobianco.com\/inventing-the-name"},"modified":"2018-02-26T10:24:10","modified_gmt":"2018-02-26T10:24:10","slug":"inventing-the-name","status":"publish","type":"page","link":"https:\/\/www.sergiobianco.com\/en\/inventing-the-name","title":{"rendered":"Inventing the name"},"content":{"rendered":"

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INVENTING THE NAME<\/h1>\n

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I like to think
\nthat our Name holds our destiny.<\/p>\n

Creating the Name
\ncovers numerous aspects.
\nResearch into the original Name.
\nThe etymology and meaning of the word.
\nHarmony and ease of pronunciation.
\nThe capacity to remain impressed in one’s memory.
\nThe power to evoke the excellence of the product
\nand the spirit of the Company.
\nThe aesthetic vision of the letters.
\nThe combination of meaningful parallels
\narising from the presence of letters
\nthat evoke other possible interpretations
\nof the word that has been created.<\/p>\n

Motivation of the name<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″][et_pb_gallery _builder_version=”3.0.98″ posts_number=”2″ show_title_and_caption=”off” show_pagination=”off” gallery_ids=”99,136″ fullwidth=”on” orientation=”landscape” zoom_icon_color=”#2ea3f2″ hover_overlay_color=”rgba(255,255,255,0.9)” background_layout=”light” pagination_font_size_tablet=”51″ pagination_line_height_tablet=”2″ border_color_all=”#939393″ animation_repeat=”loop” animation_speed_curve=”linear” auto_speed=”3000″ auto=”on” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section bb_built=”1″ _builder_version=”3.0.95″][et_pb_row][et_pb_column type=”1_3″][et_pb_text _builder_version=”3.0.95″ background_layout=”light”] INVENTING THE NAME [\/et_pb_text][et_pb_text _builder_version=”3.0.98″ background_layout=”light”] I like to think that our Name holds our destiny. Creating the Name covers numerous aspects. Research into the original Name. The etymology and meaning of the word. Harmony and ease of pronunciation. The capacity to remain impressed in one’s memory. The power […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/pages\/1143"}],"collection":[{"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/comments?post=1143"}],"version-history":[{"count":4,"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/pages\/1143\/revisions"}],"predecessor-version":[{"id":1335,"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/pages\/1143\/revisions\/1335"}],"wp:attachment":[{"href":"https:\/\/www.sergiobianco.com\/en\/wp-json\/wp\/v2\/media?parent=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}